Keywords and keyword phrases are used to differentiate your web site from your competitors' web sites. For example, if you sell fences made of wood in Sarasota and your competitor sells aluminum fences in Sarasota you could use the following phrases to optimize your site:
- Sarasota Wood Fencing
- Wood Fencing Sarasota
- Wood Fence Materials Sarasota
- Sarasota Wooden Fencing.
Basically, you come come up with a combination of keywords to set your site apart from your competitor's. The goal is to help Internet users find your site. When you optimize your web site, properly, with effective keyword phrases and other Search Engine Optimization (SEO) strategies you are essentially helping your web site become more visible on the search engines. You want people to find your site when they are looking for the product and/or services you provide.
HOWEVER, you may want to include the phrase " Sarasota aluminum fences" within your site somewhere. Your site could show up along with your competitors in the search engines, if it is optimized properly. You may not sell aluminum fences, but you could explain why wood is better and possibly gain a client.
SEO is all about helping businesses gain higher ranking on the search engines. We all know that there is only so far we are going to go when searching for an item or service on the web. If your business is on page 5 of Google, Yahoo or MSN you may not be seen very often. Page one of Google is always the goal, but this goal is not accomplished easily. A lot of research and consistent work is needed to attain this goal.
If you are hoping to have an optimized web site it is wise to consult an SEO company for help. There are many areas of a web site that must be optimized and a properly coded web site is essential for success. There are many other areas that cannot be ignored and I will discuss these in the upcoming weeks.